To mark the launch of the new Tampax Pearl (we'll get to the details of this 'glampon' in a second), Girls Aloud in training, The Saturdays, have launched the 'My Weekend, My Way' campaign (see what they did there? Seamless).
The campaign celebrates the importance of the weekend in our hectic female lives, with each Saturday sharing their secrets to a perfect weekend.
But what has this got to do with Tampax, I hear you cry? Saturday Una, proclaims:
We are all different and all have our own idea of the perfect weekend, but one thing we all have in common is nothing stops us.
Yep, not even pesky periods, 'Girl Power!', 'Fuck Men!' etc, etc...
The Saturdays even celebrated their weekend, free from the toils of femininity, with a pearl inspired photoshoot, and despite the prominence of tight white garments there is not a blood stain in sight.
Wow, those girls really are sticking it to that weekend spoiling period.
But what is the Tampax Pearl? Does it come with a pearl cord to help you really enjoy your weekend? Er no, apparently not. The Tampax Pearl has a 'unique Pearl Protect System designed to outsmart Mother Nature'. What exactly this is, remains unclear.
Personally, I think a roll of cotton on a string, whose only differences from a regular tampon seem to be an 'anti-slip grip' (we all know how irksome those slippy fingers can be) and prettier than usual packaging, has a better chance of outsmarting the unquestioning consumer than it does 'mother nature'.
But hey, at least with one of these bad boys in you, nothing can get in the way of that precious weekend!